The black and white colour scheme keeps the logo looking classic and timeless, while the use of negative space creates an interesting visual effect. The Hugo Boss logo design is a simple yet effective wordmark set in a bold sans serif typeface. The company initially produced work uniforms for the German military, but by the mid-20th century, they had moved into the fashion industry. One of the most easily famous and instantly recognised fashion brand logos globally, Hugo Boss AG was founded in 1924 by the legendary fashion designer Hugo Ferdinand Boss. Set in Helvetica Bold, the logotype shows balance, with boldness, often set in the red and white associated with Switzerland. The creatively combined HH fashion logos split at the diagonal to present a unique and memorable mark for the brand. Today they are recognised for outdoor sports gear, waterproof fishing gear and apparel for the sailing and snow sports community. This fashion logo is versatile and looks great on both men’s and women’s clothing. The company has grown since then, and its logo design features a simple yet stylish red HH on a white background. Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made from linen soaked in linseed oil. 10 – Levi’s Classic Fashion Logos 1 – Helly Hansen Logo Design
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